How it works
Forward-looking demand prediction, grounded in real outcomes. The discipline is simple: measure, calibrate, prove, and only then trust.
We build the truth
An accumulation engine continuously gathers the real market — price and sales-rank history, demand signals, and unmet-need chatter — into a structured product graph.
We simulate the market
Thousands of calibrated synthetic consumers react to your product against its real competitors, deliberating like a focus group rather than answering in isolation.
We synthesize the scorecard
The reactions become a scored Edge Scorecard: the pop, the lasting, nine dimensions, an economic archetype, price, segment, and the highest-leverage growth lever.
We prove it against reality
Before any number reaches you, the model must predict already-launched products correctly from what was knowable before launch. That measured hit-rate becomes the confidence on every score.