Toys first — every category next

Know if a product will sell before you spend a dollar making it.

Every tool sellers rely on looks backward, showing what already sold once the window has closed. Unicorn Socks looks forward. We simulate a product's market against its real competition and score whether it will win, to whom, and at what price, proven against real outcomes.

What you get back

One scored report per product, headlined by the pop and what happens after it.

The pop, then the lasting

Initial sales velocity first, then whether demand holds or fades. The shape of the win, not just a yes.

Nine dimensions, scored

Desirability, price fit, repeatability, stickiness, brand pull, virality, durability, winnability, risk.

An economic archetype

One-off, consumable, collectible franchise, viral spike, staple, or gift, with the lifetime value behind it.

Backtested confidence

No number ships without a confidence traceable to whether the model predicted real launches correctly.

Built on proof, not vibes

The engine is calibrated against real sales-rank history and validated by a backtest. See the receipts.

See the proof